内容简介

此书本次修改增订本书的基本思路，和初编时大不一样；当初撰写时大学生的英语水平较低，外经贸知识浅薄，所以采用“蜻蜓点水”方式，按外贸环节提供很少有代表性的课文，只作为毕业后上岗时的准备。而今编者认为应该以拓展外经贸联系，广泛建立贸易关系，向外发展，开拓市场为主要内容，摆脱计划经济中的经营管理框架，以适应实行市场经济的需要。 “外贸英文书信”课是一门写作课，仅仅从理解学习课文还很不够，还应该多看类似的例句，要做大量的笔头练习，加深并巩固对课文的理解才能自己撰写书信，切不可满足于对课文的理解水平上。俗话说“熟能生巧”，必须自己写作才能熟练。

目录

Lesson 1 Layout of a Business Letter 1 Lesson 2 Layout of a Business Letter 2 Lesson 3 Self-Introduction 1 Lesson 4 Self-Introduction 2 Lesson S Letter of Introduction Lesson 6 Establishing Business Relations 1 Lesson 7 Establishing Business Relations 2 Lesson 8 Promoting Business Relationship l Lesson 9 Promoting Business Relationship 2 Lesson 10 Letter of Invitation Lesson 11 Welcoming a Visitor Lesson 12 Advice of Itinerary Lesson 13 Letter of Thanks Lesson 14 First Enquiry 1 Lesson 15 First Enquiry 2 Lesson 16 Credit Enquiry Lesson 17 Sending Catalogue Lesson 18 Specific Enquiry Lesson 19 Offer 1 Lesson 20 Offer 2 Lesson 21 Inquiry & Non-firm Offer Lesson 22 Confirming a Non-firm Offer Lesson 23 Counter-Offer Lesson 24 Reply to a Counter-Offer Lesson 25 Requesting a Bid from the Buyer Lesson 26 Firm Offer 1 Lesson 27 Firm Offer 2 Lesson 28 First Order Lesson 29 Repeat Order Lesson 30 Refusing the Request to Reinstate an Order Lesson 31 Goods on Approval Lesson 32 Goods on Consignment 1 Lesson 33 Goods on Consignment 2 Lesson 34 Proforma Invoice Lesson 35 Transferring Business Relations Lesson 36 Requesting Special Discount Lesson 37 Requesting Special Allowance Lesson 38 Granting Special Allowance Lesson 39 Refusing Price Reduction Lesson 40 Renewal of Business Relations Lesson 41 Terms of Payment Lesson 42 documents Against Payment Lesson 43 documents Against Acceptance Lesson 44 Urging Establishment of a Letter of Credit Lesson 45 Requesting L/C Amendment Lesson 46 L/C Amendment Lesson 47 Extension of an L/C Lesson 48 A Circular Letter Lesson 49 Shipping Instructions Lesson 50 Shipment Lesson 51 Urging Immediate Shipment Lesson 52 Shipping Advice Lesson 53 Refusing a Request for Cancellation Lesson 54 Delay in Transportation Strike Lesson 55 Insurance 1 Lesson 56 Insurance 2 Lesson 57 Underwriting Business Lesson 58 Insurance Claim Lesson 59 Complaint of Defective Goods Lesson 60 Sending Replacement Lesson 61 Sending Substitutes Lesson 62 Agent''s Complaint of Poor Quality Goods Lesson 63 Exporter''s Reply to the Complaint Lesson 64 A Claim for Shortweight Lesson 65 Settlement of a Claim Lesson 66 New Agent Lesson 67 Exclusive Agency Lesson 68 Establishing a Permanent Office Lesson 69 Processing Trade Lesson 70 Compensation Trade