内容简介

任何企业都有着自己的重大决定，那些对整个企业业绩带来巨大影响的都是战略决策，而它们的制定和实施过程就是战略管理。 本书介绍了一整套战略管理的方法。第一章介绍了战略管理的概念、意义和作用，以及制定的步骤和适用范围。第二章对企业的所处的外部环境进行分析。介绍了对行业环境和五种竞争力量的分析。第三章介绍如何形成可行的战略，并强调只有重视买主需求的战略才是好战略。第四章介绍了如何分析企业现有的内部组织结构。第五章介绍如何分析企业现有的内部组织结构。然后在第六章介绍如何分析企业差距，并介绍如何实现战略转变。第七章介绍了多元化的和代的大公司的战略转变。第七章介绍了多元化的在公司战略和理方法。此外，本书用案例帮助读者熟悉并使用本书的理论和方法。此外，本书用案例帮助读者熟悉并使用本书的理论和方法，以保证学以致用。 本书是经理短期培训教程宝贵的参考资料，也适于工商硕士和其他想尽快掌握这一课题的学生，也可作为经理们的参考书籍，有助于提高他们的管理知识和技能。

目录

1 What is sttategic management 1 Makjng strategic decisions 1 Problems with corporate planning 5 Mission statements 6 Developing a strategic perspective 9 Organizations or firms 11 Corporate versus business level strategy making 13 Developing skills in strategic management 13 Case study: Workgear Ltd l5 2 Analyzing the environment 27 The Five Forces model 27 The overall attractiveness of the industry 31 Looking into the future 32 Industry life cycle 34 Interrelationships between the five forces 34 Buyersegments 38 Competitor analysis 40 Bringing it all together: integrating the environmental analysis 43 Casework 45 3 Competitive strategy 47 Assessing the generic strategy concept 56 Buyer needs 60 Value chains 62 Positioning the firm 65 Casework 71 4 The organizational implications of different strategies 73 Achieving cost leadership 73 Cost leadership, stability and ''strategic fit'' 79 Achieving differentiation 80 From differentiation to cost leadership 82 From cost leadership to differentiation 84 Pursuing cost leadership and differentiation simultaneously 85 Two types of differentiation 87 Casework 88 5 Analyzing the organization 89 Structure and systems 90 Culture, style and values 93 Skills and resources 95 Comparing the current position with the desired position 97 Casework 98 6 Managing strategic change 99 judging the extent of change required 101 Visions and missions 101 Force fieId analysis 104 Gettingmovement 106 Dealingwith momentum 108 Research into strategic change l13 Casework l14 7 Corporate strategy and global strategy 115 Managing diverse corporations i18 Sharing activities: the key to success 121 How to diversify l22 When to diversify 125 How to structure the corporation 126 Global strategy 130 Appendix: Workgear case analysis 135 Recommended reading 149 Index 151