内容简介

生产与作业管理在企业战略中扮演什么角色？生产作业和市场营销之间的关系是如何影响企业利润的？ 生产与作业和营销之间的关系重要程度何在？作业管理对于服务业为什么是个关键？本书对上述问题及其他有关问题作了清楚而确切的解释。 对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考资料。

目录

1 Managing operations. 1 The role of operations management 2 The mix of manufactured items and services 2 Misunderstandings of the operations management task 6 Key points review 7 2 Strategic context 9 Functions dominate strategic outcomes 9 Functional strategies vis-a-vis a corporate strategy 9 The reactive role of operations management ll Markets are inherently different and dynamic whilst operations management is inherently fixed l3 linking marketing and operations l3 Technical and business spedcifications l5 Differentiating the task l6 Order-winners and qualifiers 17 Achieving the link 18 The reality of strategic debate 23 Benchmarking 24 Market-or marketing-led 25 Key points review 25 3 Operations and design 28 Operations and design 28 Operations management''s responses to supporting product/service range 35 Key points review 37 Notes 38 4 The delivery system 39 The transformation process 39 Process choice 40 Process alternatives 4l The reality of process choice 44 The fixed nature of process investments 46 Trade-offs of process choice 47 Products/services and markets 49 Operations 49 Organizational implications 52 Hybrid processes 53 Product/service profiling 59 Issues in service delivery systems 63 Capacity decisions 65 Location 70 Layout 70 Bottlenecks 70 Reviewing delivery systems 72 Operational approaches to improving the delivery system 73 Key points review 75 Notes 76 5 ControIling operations 79 Planning and control systems 79 Aggregate planning 81 Operations control 84 Developments in planning and control systems 90 Short-term changes to meet demand fluctuations 96 Inventory control systems 99 The functions provided by inventories 101 Approaches to controlling inventory 102 Key points review 105 Notes 106 6 Quality l08 Concept of quality l08 Quality assurance and quality control l09 Developments concerned with quality 109 Service issues 116 Key points review 11: Notes 119 7 The job of work in the 1990s l20 Managerial philosophies of work 120 Outcomes l22 Traditional approaches l23 Operations management alternatives l26 Key points review l37 Notes l38 Index l41