内容简介

什么是商业道德? ? 如何处理个人利益与社会道德之间的关系? ? 什么是利他性的“利己主义”，它对企业有何作用?企业发展与商业道德是何关系? ?本书对上述问题及其他有关问题作了清楚而确切的解释。对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考资料。

目录

Contents 1. The nature and purpose of ethical refiection 1.1 Introdudion 1.2 Autumn 1990: immoral supplies to Iracl 1.3 A definition of ethics 8 1.4 The subiect-matter of ethics - moral behaviour 1O 1.5 One major ethical issue - relativism 1O 1.6 The difference in methods with mora! theology 13 1.7 Moral judgements are normative judgements 14 1.8 Characteristics of moral standards 20 1.9 Synopsis 22 1.1O References 24 2. Business ethics: mediating between moral demands and interest 25 2.1 Business ethics is normative 25 2.2 The relative autonomy of business morality 26 2.3 The limited scope of normative business ethics in this text 38 2.4 Special studies in business ethics 41 2.5 Evidence from surveys on the role of ethics in business 46 2.6 A theory on voluntary mediation: participatory ethics 49 2.7 Two examples illustrating the predominant role of interests 51 2.8 Synopsis 60 2.9 References 61 3. Moral responsibility in general 62 3.1 Introduction 62 3.2 The idea of man behind free and conscious behaviour 62 3.3 Towards a balanced concept of freedom 67 3.4 Further remarks on the given circumstances: life areas 72 3.5 A partial definition of individual responsibility 74 3.6 A second and more complete definition of responsibility 74 3.7 Direct implications relevant to modern issues 75 3.8 Synopsis 78 3.9 References 78 4. Moral responsibility in the business sphere 79 4.1 The gist: public accountability and entrepreneurial responsibility 79 4.2 Can a company be held responsible 80 4.3 Moral corpmate excellence 82 4.4 Inference 1: attribution theory on managerial mistakes 85 4.5 Inference 2: entrepreneurial performance and public accountability 86 4.6 Inference 3: groupthink in coping with technological innovation 97 4.7 Three classical theories of product responsibility 99 4.8 Examples of liability issues 108 4.9 Corporate responsibility 117 4.1O Synopsis 120 4.11 References 120 5. What is in it for all parties concerned 122 5.1 An outlook based on interests 122 5.2 Interests combine moral goals and moral principles 123 5.3 A practical business philosophy based on interest 125 5.4 Distinguish interests from egocentric materialism 126 5.5 Unethical attitudes on moral issues 129 5.6 The overdone business ethics required by utilitarianism 135 5.7 A view fit for moral commerce. enlightened egoism 145 5.8 Synopsis 151 5.9 Examples and questions 152 5.10 References 160 6. Is this policy decent, right and just 161 6.I Introduction 161 6.2 Manipulative and non-manipulative relations 161 6.3 The need for duty ethics in modern societies 163 6.4 The pluralistic duty-based view of human rights 165 6.5 The deontological supernorm of Kant 167 6.6 Standards of justice 171 6.7 Deontological codes for inner constituents in business 173 6.8 NORM by Ron Green 175 6.9 Incorporating NORM-based rules in enlightened egoism 184 6.10 References 186